Who runs this desk

The SMB Desk is written by Arvind, a digital marketing specialist with over a decade of hands-on experience across companies like Amazon and KONE — spanning email marketing at enterprise scale, CRM and campaign management, analytics, and marketing operations.

Every guide here is grounded in tools actually used and campaigns actually run. Nothing is published that hasn't been tested or wouldn't hold up in a real marketing review.

What this site is for

Indian small businesses get either global advice that ignores GST, UPI and Indian pricing — or vendor content dressed up as guidance. The SMB Desk exists to close that gap with practical, India-specific resources.

How this site makes money

Through clearly labelled ads, affiliate links and sponsored placements — never by letting any of those decide what a guide recommends. Details in the affiliate disclosure.